The simplest definition is advertise your “brand, services, products, etc” by creating a video and advertise on various social channels and TV’s. Time duration is mostly 60 seconds. Except for the Story format, most social media video ads consist of a video, headline, text and in some cases a call to action. Each of these elements should be engaging and informative, telling the viewers what they can expect to see.
The age of digital marketing aims to entice its audience through corporate videos. There is an old saying, ”Facts tell, Stories sell.” So, a video ad is a story to let the audience admire the product by way of an interesting short journey. It is a modern era tool for helping the company grow by enhancing the quality of customer’s experience of getting to know about the product. According to recent statistics, more than 65% of business industries have resorted to video ads as a means for publication. Whether due to the specific human perception of moving images or action in general, but video ads work best.
To make a video ad, one doesn’t need to be that creative or spend a hefty amount of money. It could be based on the simplest of ideas and it could click with the audience and Lo and Behold, one’s company gets famous and sales are off the chart. When the present era does not have much time to read, watching a video helps in learning and creating awareness. There has to be the “X factor” that makes you linger on the video, the feeling of sharing the video, the eagerness of telling that a story is crafted.
If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content shift enhances your Facebook browsing experience in most instances.
More and more marketers are becoming aware of this powerful content format, and are quickly hopping on board the video trend to give their viewers what they want. According to Adobe, shoppers that view videos are 1.81X more likely to purchase than non-video viewers.
Video ads are very cost-effective. It is probably the cheapest source of advertising out there. When a video story resonates with a person, he is more likely to share that experience with others and increases the reach of the product. If somehow the video gets viral, the sky's the limit. Video allows real-time interaction and feedback. People who watch videos absolutely love to comment and ask questions. Comments, questions, and user interaction attract even more visitors, increasing views.
Video is more interesting and involving for viewers. Users prefer to click on video rather than on a banner ad, because video is more engaging and it appeals to several human senses at the same time. Video gives access to worldwide audiences. Videos go well among smartphone users. Mobile users like to watch short videos (no longer than 2 minutes) linked to the topic they are interested in. For example, Instagram allows videos max 60-sec length, and as a result, some short videos on Instagram reach a million views a day. According to statistics, 30-second mobile video ads have an 88.3% completion rate!
So video content marketing is by far the easiest, cheapest and most influential way of marketing out there. Video ads are the perfect click baits to sell a product and tempt a customer to know more and more about the product and may even end up buying it.