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The term “social media marketing” is pretty broad. It covers any type of marketing strategy that uses social media sites to advertise and sell products, build customer rapport, and create brand awareness. People these days buy tons of things online and the spell that leads them to these online platforms is social media. So a great social media appearance can become a weapon for the guaranteed success of a product.

Social Media is a collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs.” – ​Axel Schultz

There are plenty of ​stats​ that show off just how impactful the platform is. According to Buffer’s 2019 State of Social report, ​73% of marketers​ say that social media marketing has been “very effective” or “somewhat effective” for their company. And 58.8% say social media marketing is “very important” to their overall marketing strategy.

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Of course, social media marketing doesn’t just have an impact on businesses’ bottom lines. It also has a hugely positive impact on customers. ​71% of customers​ who have positive experiences with a brand on social media are likely to recommend that brand.

Social media marketing is dire need of an hour in the current world of branding and business. It drastically increases the reach of the product to customers and helps customers to buy stuff conveniently. After all the ease of the customer is the priority.

Social Media Marketing is the weapon of modern era to tempt the audience to buy the product. Some firms even hire psychologists to understand the psychology and thinking process of people and plan their social media campaigns accordingly. Social media is the tool to let the world know about the qualities of the product. It helps to put the brand on the world's map.

Today, social media has taken over everything. Now it is not just used to connect one’s loved ones. It has replaced newspapers, letters, television and the list goes on. There are many websites and applications that work only on social media. Projects like Daraz, Amazon, ELO, Ali Express etc invest large amounts of money only in their social media campaigns to reach a massive amount of audience and ensuring that their customers know about their products and to let them feel that they are only one click away from buying their dream car, cellphone or anything for that matter.

With the help of social media, one can even target the people of a certain age group, profession or area so that they know where to find the things that are related to their everyday needs and improve the quality of their life.

The customer-firm relationship is very important to every brand. It is the foundation of a business which needs to be strong if it has to flourish. Social Media Marketing has made it easier to build this relationship and it also has made it reliable for the customers to trust the company. With thoroughly planned social media campaigns and vigilant social media team, it is easy to connect and satisfy the customer. Companies constantly remain connected to their customers via social media and provide answer their every question and clear their doubts about the product so that their shopping experience goes well and they keep trusting the company.

Conclusion:

Social Media Marketing gives the customers an introduction of the brand and let them know what the brand is all about without even moving an inch from their place.

All in all, social media marketing has become an integral part of this era. If an old brand needs to be at par with this new and improved world of glamourous stuff or a new brand wants to enjoy the limelight of ivy league brands, then a strong social media campaign must have its back.

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